Crowdfunding The Movies: A Business Analysis of Crowdfinanced Moviemaking in Small Geographical Markets

Autor:	Olivier Braet, Caroline Pauwels, Sander Spek
Rok vydání:	2013
Předmět:	Set (abstract data type) Value network Strategy and Management Communication Business analysis Revenue Production (economics) Business Benchmarking Business and International Management Marketing Business model Industrial organization
Zdroj:	Journal of Media Business Studies. 10:1-23
ISSN:	2376-2977 1652-2354
DOI:	10.1080/16522354.2013.11073557
Popis:	In this paper the business viability of a crowdfunding platform for movie production in a small geographical region is assessed. Based on a benchmarking study, we compiled a set of typical value-network elements, resulting in a proposed business model that employs a hybrid set of financing and revenue sources. Finally, we project this model on available data and constructed a pessimistic, neutral and optimistic scenario about the viability of such a platform. We conclude that in such a small market, it will never create the necessary revenues for the production of long feature movies. However, a crowdfunding platform could proof valuable when combined with other means of financing, for smaller movie formats.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::b7f4ae292c5215f1eb3d05ec035dc824 https://doi.org/10.1080/16522354.2013.11073557 Zobrazit plný text záznamu Plný text ve formátu PDF