| Popis: |
This paper researches a green supply chain comprised of one manufacturer and one retailer. The authors build the profit model of the whole green supply chain considering strategic customer behavior, and compare the two kinds of optimal order quantity of this supply chain under traditional mechanism and option mechanism. Research shows that traditional mechanism fails to maximize the profit of the whole green supply chain, while option mechanism can increase the order quantity equal to the quantity which maximizes the profit so as to coordinate the green supply chain. |
