Determinants of rice farmers’ intention to use pesticides in eastern India: Application of an extended version of the planned behavior theory

Autor: Naveenkumar B. Patil, Annamalai Mahendiran, Totan Adak, S. Raghu, R. Sendhil, Prakash Chandra Rath, Basana Gowda, Guru-Pirasanna-Pandi Govindharaj, Christos A. Damalas, Gak Kumar
Rok vydání: 2021
Předmět:
Zdroj: Sustainable Production and Consumption. 26:814-823
ISSN: 2352-5509
DOI: 10.1016/j.spc.2020.12.036
Popis: Farmers’ health and the environment are prime priorities for any agrarian economy. In India, almost 90% of the pesticides are used in rice, cotton, and vegetables. Nevertheless, factors associated with farmers’ behavior in pesticide use are lacking. This study assessed Indian rice farmers’ intention to use pesticides, by applying a modified version of the theory of planned behavior with knowledge of pesticide use and moral norms as additional constructs. The study is marshaled by the primary data collected from 480 rice growers of Odisha region, India through a multi-stage random sampling. The majority of the farmers showed positive attitudes towards pesticide use, relatively high levels of subjective norms, and almost neutral levels of moral norms. On the contrary, the majority of the farmers exhibited quite low levels of perceived behavioral control and knowledge of safe pesticide use. A significant positive correlation was established between intention and the variables attitudes, subjective norms, moral norms, perceived behavioral control, and knowledge. Knowledge was the most significant variable in controlling subjective norms, moral norms, and intention, while subjective norms and moral norms also played a crucial role in intention. Findings highlight the crucial role of knowledge, subjective norms, and moral norms in intention to use pesticides. Policy initiatives need to be implemented in the study area for judicious pesticide use, including integration of scientific knowledge about pesticide use with farmers’ traditional pest management and establishment of a strong link between rice farmers and extension experts, who can encourage ‘pesticide-free’ farming through proper certification programs.
Databáze: OpenAIRE