The differential effects of developers’ app store strategy on the performance of niche and popular mobile apps

Autor:	Wondwesen Tafesse
Rok vydání:	2023
Předmět:	Marketing Strategy and Management Economics Econometrics and Finance (miscellaneous) Statistics Probability and Uncertainty
Zdroj:	Journal of Marketing Analytics.
ISSN:	2050-3326 2050-3318
DOI:	10.1057/s41270-023-00216-8
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::b778de4313eb662d987d985c42b092c2 https://doi.org/10.1057/s41270-023-00216-8 Zobrazit plný text záznamu Full text from SpringerLink