Management of Post-Purchase Regret
| Autor: | Melika Ben M'Barek, Abderrazak Gharbi |
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| Rok vydání: | 2012 |
| Předmět: | |
| Zdroj: | Journal of Supply Chain and Customer Relationship Management. :1-9 |
| ISSN: | 2326-7046 |
| DOI: | 10.5171/2012.929910 |
| Popis: | The purpose of this article consists in exploring the regulation strategies of post purchase regret in the consumer. A qualitative approach was used via in-depth interviews, and focus groups were conducted. The results obtained allowed us to show that the consumer is often motivated to regulate his regret to restore a psychological balance that was broken. These regulating strategies of regret may be focused either on the objective, the decision, the alternative or on the feeling. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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