Special Session: An Abstract on 'Marketing Techniques to Assist Public Sectors in Engaging Customers to Meet Societal and Individual Disasters Crisis Need and Beyond'

Autor:	Marco Bravo, Robert A. Peterson, Peter Nance, Alex Gamble, Linda L. Golden, Patrick Brocket, Christopher T. Emrich, Pete Phillips, Rajiv Garg, Yuxin Zhang, Colleen Jones, Alisa Walch
Rok vydání:	2019
Předmět:	Government Extreme weather business.industry Visibility (geometry) Public sector Social media Session (computer science) Business Marketing Natural disaster Rapid response
Zdroj:	Developments in Marketing Science: Proceedings of the Academy of Marketing Science ISBN: 9783030025670
Popis:	This session brings together academics, consultants, and government professionals to discuss ways marketing can help address needs in a natural disaster. Extreme weather events have increased the visibility of marketing’s importance in relief and recovery solutions well beyond disaster fundraising. Effective Rapid Response Marketing (RRM) is critical. The dynamic and rapidly increasing developments in technology from apps to social media to machine learning and text mining can help marketers develop better Rapid Response Marketing in any crisis situation.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::b73ff28211c42eff2cfb2e16bee2864a https://doi.org/10.1007/978-3-030-02568-7_131 Zobrazit plný text záznamu