Franchising Performance from Franchisee Perspective: Case in Education Franchising in Indonesia

Autor:	Lim Sanny, Edi Abdurachman, Boto Simatupang, Pantri Heriyati
Rok vydání:	2017
Předmět:	Empirical research Transactional leadership 0502 economics and business 05 social sciences Perspective (graphical) Economics 050211 marketing Franchise Business and International Management Marketing 050203 business & management
Zdroj:	Global Business Review. 18:605-616
ISSN:	0973-0664 0972-1509
DOI:	10.1177/0972150917692168
Popis:	This article assesses the impact of transactional, relational, entrepreneur orientation on satisfaction and performance from the viewpoint of franchisee. The methodology includes an empirical study that was conducted in education franchising in Indonesia. The results show that the quality of relational relation is important in improving franchisee performance results. Meanwhile, entrepreneur orientation as a moderator variable gives an effect towards the improvement of franchisee performance. From the four indicators of entrepreneur orientation, in education franchise context in Indonesia, the most required indicator is the courage to take risks. This quality is required by franchisee in increasing franchisee performance because without courage to try new things and find creative ideas, franchisee performance will not improve. This article also discusses managerial implications, research limitation and future research.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::b7314756d6e4db4e65e5a9ec149b5778 https://doi.org/10.1177/0972150917692168 Zobrazit plný text záznamu