Employer Branding: Psychological Contract Between Employer and Employees in the IT Industry
Autor: | Amir Dabirian |
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Rok vydání: | 2021 |
Předmět: |
ComputingMilieux_THECOMPUTINGPROFESSION
business.industry Value proposition media_common.quotation_subject Information technology Psychological contract Computer Science Applications Brand management Work (electrical) Hardware and Architecture ComputerApplications_GENERAL Employer branding Marketing business ComputingMilieux_MISCELLANEOUS Software Reputation media_common |
Zdroj: | IT Professional. 23:12-16 |
ISSN: | 1941-045X 1520-9202 |
Popis: | Employer branding is recognized as an important strategy for businesses.1 An employer brand describes a firm's reputation as a place to work and its value proposition to current and potential employees.2 Employer branding encompasses a firm's effort to develop and manage an employer brand and communicate to existing and prospective staff members that it is a desirable place to work.3 A strong employer brand and effective employer branding enable an organization to differentiate itself from other employers competing for talent and attracting and retaining high-quality employees.4 |
Databáze: | OpenAIRE |
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