AI Chatbot’s Anthropomorphic Effects on Parasocial Interaction with AI Chatbot : The Mediating Effects of Perceived Homophily and Social Presence
| Autor: | Ji Hye Choi, Ghee-Young Noh |
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| Rok vydání: | 2022 |
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| Zdroj: | The Korean Journal of Advertising and Public Relations. 24:521-549 |
| ISSN: | 1738-2475 |
| DOI: | 10.16914/kjapr.2022.24.4.521 |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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