Exploring Synergetic Effects of Social-Media Communication and Distribution Strategy on ConsumerBased Brand Equity

Autor:	Man Lai Cheung, Philip J. Rosenberger, Guilherme D. Pires
Rok vydání:	2020
Předmět:	Microeconomics business.industry Distribution (economics) General Materials Science Social media Business Brand equity
Zdroj:	Asian Journal of Business Research. 10
ISSN:	1178-8933
DOI:	10.14707/ajbr.200078
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::b6934569568850ff7005f2ed25c11b30 https://doi.org/10.14707/ajbr.200078 Zobrazit plný text záznamu