Innovation in Services: The Case of Fleury—A Diagnostic Medical Center

Autor: Eduardo Pinheiro Gondim de Vasconcellos, Marcos Alberto Castelhano Bruno, Liliana Vasconcellos-Guedes, Rendrik Franco, Luís Fernando Ascenção Guedes, Patricia Yumi Maeda
Rok vydání: 2014
Předmět:
Zdroj: Managing Consumer Services ISBN: 9783319042886
DOI: 10.1007/978-3-319-04289-3_11
Popis: This book is mainly focused on the need to combine theater driven and factory driven organisations. It says how to involve customers to design the service process. In this sense, it is mainly related to the innovation in service processes. This chapter introduces another interesting element of innovation, the role of strategy and culture.
Databáze: OpenAIRE