| Popis: |
In Germany as well as internationally there is an intensified discussion about corporate responsibility (HARDTKE/KLEINFELD, 2010). The superior keyword in this debate is named sustainability. Based on the social model of sustainability, the underlying assumption for the implementation of Corporate Social Responsibility (CSR)-Concepts is, that companies as social actors have to play a leading role to guarantee the existence of today’s and future generations, too (GRUNEWALD, 2004: 5). Thereby e. g. the proceeding globalization, social value change and rising of moral demands, the increasing state withdrawal from social responsibility as well as a set of economic scandals and some more factors count as drivers of this development. While at the beginning this discussion was limited to certain sectors, e. g. automobile industry or chemical industry, meanwhile “Sustainability” can be found overall in the economy. The beginnings in the tourism sector already started during the 1970s with a critical reflection of the issue “environment” and the hint on mistakes in the development (KRIPPENDORF, 1975). This built the fundament for a discussion about the concept of sustainable tourism. |
