The Evaluation of the Religious Commitment Inventory for Bulgarian Pomak Households

Autor: Nikolaos Satsios, Kostas Karamanis, Ioannis Sotiropoulos, Aikaterini Galanou
Rok vydání: 2020
Předmět:
Zdroj: International Journal of Business and Management. 15:118
ISSN: 1833-8119
1833-3850
DOI: 10.5539/ijbm.v15n6p118
Popis: The aim of the research is to evaluate the Religious Commitment Inventory (RCI-10) on a sample of 400 Bulgarian Pomak households across 5 cities. For this purpose, factor analysis was used in order to confirm the factor structure of the religiosity scale. An interesting aspect assumes that the impact of religiosity on the consumer marketing as well as on the social sciences is especially important. Most significantly, this research demonstrates the universality of the religiosity correlation with socio-demographic factors, such as the place of residence, demonstrating the importance of the religiosity level. The results revealed higher levels of religiosity score in cities populated mainly by Muslims, while lower levels score were observed in cities where a Christian community was also present.
Databáze: OpenAIRE