Direct Selling Channels
| Autor: | Ben M. Enis |
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| Rok vydání: | 1992 |
| Předmět: | |
| Zdroj: | Journal of Marketing Channels. 2:3-24 |
| ISSN: | 1540-7039 1046-669X |
| DOI: | 10.1300/j049v02n02_02 |
| Popis: | Direct selling channels are changing. Throughout the world, customers, sales representatives, direct selling companies, and the societies in which they exist are changing rapidly. This paper examines chages in each of the above-mentioned major "players" in direct selling channels, and offers recommendations for strategies for managing these changes. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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