Does Free Mean without Value? And Is Free Ever Worth Stealing?

Autor:	Clare Somerville, Alison Baverstock
Rok vydání:	2018
Předmět:	Attractiveness Scheme (programming language) Shared reading business.product_category Literature and Literary Theory business.industry Communication 05 social sciences Library and Information Sciences Public relations Computer Science Applications Education Publishing 0502 economics and business Value (economics) Media Technology Sociology 0509 other social sciences 050904 information & library sciences business computer 050203 business & management computer.programming_language Promotional Item
Zdroj:	Logos. 29:38-55
ISSN:	1878-4712
DOI:	10.1163/18784712-02901001
Popis:	This paper considers a specific aspect of a practice-as-research project—the Kingston University Big Read. It explores how to achieve optimum attractiveness and perceived value among students and staff for a free book circulated for the purposes of a pre-arrival shared reading scheme. After consideration of the academic literature relating to the distribution of free books and the theft of books, there follows a detailed examination of marketing practice in the publishing industry relating to the dissemination of free and promotional items through collaborative endeavours. The solutions adopted are described, along with the outcomes perceived in the market, and recommendations are made for the future.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::b62220bf211f680b9486b9acce5ba6f6 https://doi.org/10.1163/18784712-02901001 Zobrazit plný text záznamu Plný text ve formátu PDF Plný text ve formátu HTML
Nepřihlášeným uživatelům se plný text nezobrazuje	K zobrazení výsledku je třeba se přihlásit.