The value of a positional advantage for agricultural SMEs

Autor:	Eric T. Micheels, Hamish R. Gow
Rok vydání:	2012
Předmět:	Entrepreneurship ComputingMilieux_THECOMPUTINGPROFESSION Project commissioning business.industry Organizational learning Market orientation Value (economics) Context (language use) Sample (statistics) Marketing Construct (philosophy) business
Zdroj:	Small Enterprise Research. 19:54-73
ISSN:	1175-0979 1321-5906
DOI:	10.5172/ser.2012.19.2.54
Popis:	Marketing and strategy scholars have established the importance of a market orientation and innovativeness as a driver of firm performance. More recently, the effectiveness of these concepts in agricultural contexts has been examined. This study examines how a market orientation, innovativeness, entrepreneurship, organizational learning, and a cost focus contribute to a positional advantage within the context of agricultural SMEs. Using a sample of 307 Illinois beef farmers, we empirically measure and test the construct of positional advantage and examine the relationship between positional advantage and firm performance. Our results indicate that market orientation, entrepreneurship, innovativeness, organizational learning and a cost focus are first-order indicators of positional advantage and that organizational learning, market orientation, and experience are positively related to firm performance.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::b5fb1ecef49c683150b96e2a1a77e8fc https://doi.org/10.5172/ser.2012.19.2.54 Zobrazit plný text záznamu Plný text ve formátu PDF