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Social dating contents that transformed from online dating service needs understanding about the market status, magnitude, business concept and related area, and its development process. Nowadays the field of dating service had expanded from off-line to on-line, and then started to be changed to social dating services with the development of the highest smart phone penetration rate. Therefore, we investigated about the market, business concept and its functions of social dating application, and then classified the typology of those social dating applications according to feature with utilization rate of user. We had described about its partial deficits and improvements on the social dating application through comparative analysis and business model analysis about successful case. As conclusions, we suggested future strategies of competition and directivity with an improving way about concrete plan for industry development of social dating application. |
