| Popis: |
The chapter begins with an emphasis on the power of television in communicating the messages of science to a large number of viewers. Although there are still many people in developing countries who cannot read or write, they can grasp the essential messages conveyed by television provided it is done in common parlance. This poses different challenges to communicators in different parts of the world. While science communicators in developed countries have the challenge of communicating on television the latest developments in science and technology to the general public, those in developing countries have the challenge of making viewers feel that science is very much a part of their everyday life. |
