Cultural Production as a Means of Acculturation of Global Consumer Culture for Luxury Brands: A Content Analysis
Autor: | Koronaki Eirini, Aspasia Vlachvei, Anastasios Panopoulos |
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Rok vydání: | 2022 |
Zdroj: | Advances in Quantitative Economic Research ISBN: 9783030981785 |
DOI: | 10.1007/978-3-030-98179-2_37 |
Databáze: | OpenAIRE |
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