What are the triggers of Asian visitor satisfaction and loyalty in the Korean heritage site?

Autor:	Choong-Ki Lee, Hossein Olya, Yvette Reisinger, Yong-Ki Lee
Rok vydání:	2019
Předmět:	Marketing Qualitative comparative analysis media_common.quotation_subject Visitor pattern 05 social sciences Heritage tourism Consumer satisfaction Cultural heritage 0502 economics and business Loyalty 050211 marketing Psychology 050203 business & management media_common
Zdroj:	Journal of Retailing and Consumer Services. 47:195-205
ISSN:	0969-6989
DOI:	10.1016/j.jretconser.2018.11.002
Popis:	Based on complexity theory, this study examines a configurational model that uses motivation antecedents and demographic configurations to explore the causal recipes that lead to high and low levels of Asian visitor satisfaction and loyalty. Data were collected from 183 Chinese and Japanese visitors to the Hanok heritage site in Seoul, South Korea. Asymmetrical modeling using a fuzzy-set qualitative comparative analysis was applied and a combination of desired behavioral outcomes identified. Hanok experience from the motivation configuration and gender from the demographic configuration appeared as necessary conditions to make visitors satisfied and loyal. Key tenets of complexity theory are supported by the study's findings.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::b565c820e4029aa627cc2435b7bbfed4 https://doi.org/10.1016/j.jretconser.2018.11.002 Zobrazit plný text záznamu Full Text from ScienceDirect