Effects of ingredients, names and stories about food origins on perceived authenticity and purchase intentions
| Autor: | Jong-Hyeong Kim, Hyewon Youn |
|---|---|
| Rok vydání: | 2017 |
| Předmět: |
Strategy and Management
media_common.quotation_subject 05 social sciences Ethnic group Advertising Tourism Leisure and Hospitality Management Perception 0502 economics and business 050211 marketing Customer satisfaction Marketing Psychology ComputingMilieux_MISCELLANEOUS 050212 sport leisure & tourism Storytelling media_common |
| Zdroj: | International Journal of Hospitality Management. 63:11-21 |
| ISSN: | 0278-4319 |
| Popis: | The current study examines the influence of unfamiliar food-related attributes (i.e., ingredients and food names) and stories about food origins on consumers’ perceptions of authenticity and their purchase intentions. The results show that unfamiliar ingredients, unique food names, and stories about food origins increase consumers’ perceptions of authenticity. In ethnic restaurants, authenticity has been emphasized as a critical factor for ensuring customer satisfaction and purchase intentions. The mediating role of customers’ perceptions of authenticity is confirmed in the current study. The findings of the current study suggest that the management of Chinese restaurants should develop unique food names and stories about a dish’s origin, as these are pivotal elements contributing to customers’ perceptions of authenticity and purchase intention. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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