| Popis: |
We review the existing literature on organizational identity and compare and contrast different theoretical perspectives, including social constructionist, social actor, and social identity theories. We argue that these perspectives can be usefully compared, and in turn integrated, by identifying the root metaphors, or images, of identity that form their theoretical base. By taking this approach, we are able to connect strands of organizational identity scholarship and identify possibilities for a greater cross-fertilization and integration between them. We in turn propose an integrative process model that describes key processes and outcomes of organizational identity formation and change, from a social interactionist perspective, and which provides a viable theoretical framework for further research. |
