The effects of mall renovation on shopping values, satisfaction and spending behaviour

Autor:	Narjes Haj-Salem, Richard Michon, Jean-Charles Chebat, Sandra Oliveira
Rok vydání:	2014
Předmět:	Marketing Shopping mall Perception media_common.quotation_subject Value (economics) Advertising Business Atmosphere (architecture and spatial design) media_common
Zdroj:	Journal of Retailing and Consumer Services. 21:610-618
ISSN:	0969-6989
DOI:	10.1016/j.jretconser.2014.04.010
Popis:	Managers renovate malls to keep up with newer shopping centres and retail formats that erode traffic. This paper investigates shoppers׳ psychological processes that trigger changes in spending behaviour in the renovated mall. Renovation has a direct impact on the perception of the mall atmosphere and an indirect one on shoppers׳ hedonic and utilitarian values, satisfaction, and spending. Renovation affects shoppers׳ spending through the perception of utilitarian shopping benefits. This study is the first of its kind to explore the effects of mall renovation on shoppers׳ spending. It focuses on the effect of renovations on shoppers׳ holistic perception of the mall atmosphere. The hedonic benefit contributes more to shoppers׳ satisfaction than does the utilitarian value. However, the utilitarian value affects shoppers׳ spending while the hedonic value does not.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::b537d9477d328c715d34c45f6ba6ca64 https://doi.org/10.1016/j.jretconser.2014.04.010 Zobrazit plný text záznamu Full Text from ScienceDirect