Consumer Analysis in Ethnic Live Seafood Markets in the Northeast Region of the United States

Autor:	Joseph J. Myers, John W. Ewart, Yumin You, Linda J. O'Dierno, Venkata S. Puduri, Ramu Govindasamy, Bin Liu
Rok vydání:	2010
Předmět:	Marketing Product (business) Consumer analysis Ethnic group Fish Consumer research Business Business and International Management Purchasing Consumer behaviour Preference Food Science
Zdroj:	Journal of Food Products Marketing. 16:147-165
ISSN:	1540-4102 1045-4446
Popis:	During September through November of 2006, in-store intercept surveys of consumers who buy live seafood in retail markets in New Jersey, New York, and Pennsylvania revealed that the average live seafood consumer makes 6.2 visits per month, spends $14.80 per visit on live seafood, travels 7.8 miles mainly by car, and is purchasing for 3.7 people in his or her household. Consumers value physical appearance of the product over price, generally have no preference for either “Product of the USA” or imported, and generally have no preference for either wild-caught or farm-raised. Many had no preference whether their fish was alive or dead before leaving the store, but if the fish is to be slaughtered in-store, preferred to have their fish gutted or filleted. Consumers generally prefer to purchase live seafood during the winter months and on either a Friday or Saturday.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::b512a522f6b63b420af36eb5b9c70b20 https://doi.org/10.1080/10454440903415477 Zobrazit plný text záznamu Plný text ve formátu PDF Plný text ve formátu HTML
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