Understanding the Factors Affecting the Organizational Adoption of Big Data

Autor: Shiwei Sun, Dianne J. Hall, Lin Jia, Casey G. Cegielski
Rok vydání: 2016
Předmět:
Zdroj: Journal of Computer Information Systems. 58:193-203
ISSN: 2380-2057
0887-4417
DOI: 10.1080/08874417.2016.1222891
Popis: Big data is rapidly becoming a major driver for firms seeking to gain a competitive advantage. Grounded in the Diffusion of Innovation theory (DOI), the institutional theory, and the Tech-nology–Or...
Databáze: OpenAIRE