REPUTATION AND WORD-OF-MOUTH PERCEPTION : CASE STUDIES IN INSTITUTIONAL MANAGEMENT

Autor:	Tri Ariprabowo, Christina Menuk Sri Handayani, Fauziyah Fauziyah
Rok vydání:	2020
Předmět:	Survey methodology Perception media_common.quotation_subject Perspective (graphical) Applied psychology Word of mouth Sample (statistics) Psychology Educational program Reliability (statistics) media_common Reputation
Zdroj:	International Journal of Economics, Business and Accounting Research (IJEBAR). 4
ISSN:	2614-1280 2622-4771
Popis:	The purpose of this research is to analyze the perception differences of reputation and word of mouth between educational and non-educational program students in choosing UNIPA Surabaya as their place of study. Using quantitative approach with the survey method, we sample 172 educational program students and 164 non-educational program students. The data is processed using multiple regression by first going through validity, instrument reliability and classical assumption tests. Analysis showed that there are significant differences between educational and non-educational program students in choosing UNIPA Surabaya as their place of study seen from the word of mouth perception, but no significant differences seen from the reputation perspective.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::b4699940c1197e61a1ef93434f3818f5 https://doi.org/10.29040/ijebar.v4i02.1073 Zobrazit plný text záznamu