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Individualswho launch entrepreneurial apparel design, development, and productionbusinesses often experience start-up difficulties associated with resourceavailability and constraints, as well as incomplete knowledge and perceptionsof opportunities in the apparel industry. We examine the concept ofembeddedness as a mechanism for accessing resources and for addressinginformation gaps. This empirical research uses Giddens’ theory ofstructuration to investigate the conception of entrepreneurship, involved inregional apparel design, development, and production, as an embeddedsocio-economic process. Application of structuration enables exploration of thelink between entrepreneurship (as agent) and the context (as structure); thus, allowingstudy of how social structures affect or encourage entrepreneurial activity. Qualitativemethodology was employed as the objectives were to explore and understandthe relationships acquired rather than to measure. Drawing evidence from alongitudinal study of three regional supporting structures and their impact onthree entrepreneurial apparel design, development, and production businesses,this research presents an initial investigation into embeddedness over time. |
