What constitutes brand loyalty in e-tailing?

Autor: M. Carrasco, N. Talkar, S.K.B. Pillai, J. Castanha, null Indrawati
Rok vydání: 2020
Zdroj: Digital Economy for Customer Benefit and Business Fairness ISBN: 9781003036173
DOI: 10.1201/9781003036173-13
Databáze: OpenAIRE