What constitutes brand loyalty in e-tailing?
Autor: | M. Carrasco, N. Talkar, S.K.B. Pillai, J. Castanha, null Indrawati |
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Rok vydání: | 2020 |
Zdroj: | Digital Economy for Customer Benefit and Business Fairness ISBN: 9781003036173 |
DOI: | 10.1201/9781003036173-13 |
Databáze: | OpenAIRE |
Externí odkaz: |