The Impact of Perceptions of CSR on Consumer Loyalty : The Roles of Moral Emotions, Perceived Quality and Perceived Fairness
Autor: | Haeryong Kim, Tong Zou, Jiyoung Kim |
---|---|
Rok vydání: | 2018 |
Zdroj: | Yonsei Business Review. 55:93-118 |
ISSN: | 1226-4792 |
Databáze: | OpenAIRE |
Externí odkaz: |