The Impact of Perceptions of CSR on Consumer Loyalty : The Roles of Moral Emotions, Perceived Quality and Perceived Fairness
| Autor: | Haeryong Kim, Tong Zou, Jiyoung Kim |
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| Rok vydání: | 2018 |
| Zdroj: | Yonsei Business Review. 55:93-118 |
| ISSN: | 1226-4792 |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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