Determinants of Online Purchase Intention of Apparel Products in Lebanon

Autor:	Hassan Naim Hannouf, Rania B. Mostafa
Rok vydání:	2021
Předmět:	business.industry Advertising General Medicine Clothing business
Zdroj:	International Journal of Online Marketing. 12:1-18
ISSN:	2156-1745 2156-1753
DOI:	10.4018/ijom.288422
Popis:	This study investigates factors (perceived usefulness, perceived ease of use, privacy concerns, trust, innovativeness, and perceived benefits) affecting Lebanese consumers’ attitude toward online purchasing and their intention to purchase online. Data collected from 416 online shoppers were analyzed using regression analysis. All the factors affect attitude towards online purchasing except trust and privacy concerns which were not supported. In addition, results show that attitude toward online purchasing affect online purchase intention. This study is the first to empirically examine factors influencing online purchase intention towards apparel products in Lebanon. The study provides insight from an overlooked emerging country, Lebanon.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::b3e20c26ab2ba0b70924998fcdd0b4a2 https://doi.org/10.4018/ijom.288422 Zobrazit plný text záznamu