| Popis: |
Media coverage is a powerful tool for reflecting, shaping, and promoting public perception of ethnic minority groups, which traditionally face the challenges of underrepresentation, lack of public visibility, and representation as harmful stereotypes. Language used in media discourse on ethnic minorities therefore affects perception of these groups by society. This paper focuses on how news media constructs northern minority discourse and frames portrayals of northern minorities. The study is centered around the language used to represent Russia’s northern minorities – Evens, Evenks, Yukaghirs, Chukchi, and Dolgans – in Russia’s news media. We analysed the coverage of these groups in news articles published in 2018–2019 in order to see how their public images are constructed through the language. We used content analysis and critical linguistic approaches to examine the lexical representation of the northern minorities under study as one group and then as separate groups in order to obtain data on general lexical features of the northern minority discourse paradigm in Russia’s news media and the dominant lexicon representing each individual group. Using comparative quantitative analysis, we juxtaposed our corpora of news articles to identify significant differences in the lexicon for each minority group. Contextual analysis showed us the dominant values and attitudes that exist in the northern minority discourse of Russia’s news media. |
