How Grab Becomes One of the Greatest Start-ups in South-East Asia

Autor:	Daisy Mui Hung Kee, Siti Sarah Mokhtar, Siti Aishah Amni Abdullah, Syahidatul A’fifah Mohd Rusdi, Siti Aisyah Muhamad Ridzuan
Rok vydání:	2021
Předmět:	Service (business) business.industry Multinational corporation Social impact Cloud computing Mobile technology Business South east asia Marketing Start up Southeast asia
Zdroj:	International Journal of Tourism and Hospitality in Asia Pasific. 4:73-81
ISSN:	2654-7945 2685-8800
DOI:	10.32535/ijthap.v4i1.1023
Popis:	Headquartered in Singapore, Grab is a multinational ride-hailing company in Southeast Asia. Grab's service has been classified by the Department of Transportation and Communications (DOTC) under what they defined as Transportation Network Company (TNC). They use cloud-based mobile technology to provide ride-hailing and logistics, food delivery, paying bills, and others. The study aims to analyze how Grab becomes one of the greatest start-ups in South-East Asia. This study began with gathering information about Grab's factors in start-ups while operating towards their mission. Grab's mission is to solve people's problems to drive Southeast Asia forward and deliver a positive social impact for hundreds of millions of people. Grab has served helpful services for users as they had mastered the super apps.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::b3d60ae1d53c3722774dd406d945c4e0 https://doi.org/10.32535/ijthap.v4i1.1023 Zobrazit plný text záznamu