Thinking About Applications: Effects on Mental Models and Creative Problem-Solving

Autor:	Issac C. Robledo, Michael D. Mumford, David R. Peterson, Eric Anthony Day, Dean F. Hougen, Jamie D. Barrett, Kimberly S. Hester
Rok vydání:	2013
Předmět:	Value (ethics) Visual Arts and Performing Arts Higher education business.industry media_common.quotation_subject Creativity Creative brief Creative problem-solving Advertising campaign Originality Pedagogy Developmental and Educational Psychology Mathematics education Quality (business) Psychology (miscellaneous) business Psychology ComputingMilieux_MISCELLANEOUS media_common
Zdroj:	Creativity Research Journal. 25:199-212
ISSN:	1532-6934 1040-0419
DOI:	10.1080/10400419.2013.783758
Popis:	Many techniques have been used to train creative problem-solving skills. Although the available techniques have often proven to be effective, creative training often discounts the value of thinking about applications. In this study, 248 undergraduates were asked to develop advertising campaigns for a new high-energy soft drink. Solutions to this problem were evaluated for quality, originality, and elegance. Prior to preparing these advertising campaigns, participants were provided with training in strategies for thinking about the potential applications of creative problem-solutions. It was found that training people to think about the uses of ideas and preparation for idea implementation contributed to the acquisition of stronger mental models and production of advertising campaigns evidencing greater quality, originality, and elegance. The implications of these findings for creative though and creative education are discussed.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::b3686efa027238f826613a87a0dcbba3 https://doi.org/10.1080/10400419.2013.783758 Zobrazit plný text záznamu Plný text ve formátu PDF Plný text ve formátu HTML
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