Autor:	Sydney Roslow, Lucette B. Comer, Sandipa Dublish, J.A.F. Nicholls
Rok vydání:	2014
Předmět:	Advertising Business Situational ethics Communication channel
Zdroj:	Proceedings of the 1995 Academy of Marketing Science (AMS) Annual Conference ISBN: 9783319131467
Popis:	Marketers are interested in the characteristics of consumers. Frequently, they possess knowledge concerning demographic traits of customers so that they can channel their efforts to those who might be most receptive to their products. In addition to gathering demographic information, suppliers can also consider consumers' situational attributes. Situational attributes were first reported by Belk (1974, 1975).
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::b3619eedbeebdcce3170ca762264a02b https://doi.org/10.1007/978-3-319-13147-4_11 Zobrazit plný text záznamu