Influence of corporate social responsibility on non-financial performance
| Autor: | Kwamena Minta Nyarku, Seth Ayekple |
|---|---|
| Rok vydání: | 2019 |
| Předmět: |
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Business administration 05 social sciences Developing country Context (language use) Creating shared value General Business Management and Accounting Multinational corporation Perception 0502 economics and business Corporate social responsibility Position (finance) 050211 marketing Business 050203 business & management Social Sciences (miscellaneous) media_common Reputation |
| Zdroj: | Social Responsibility Journal. 15:910-923 |
| ISSN: | 1747-1117 |
| DOI: | 10.1108/srj-04-2017-0059 |
| Popis: | Purpose Using a multinational corporation (MNC), Nestlé Ghana Limited (NGL) that operates in a developing economy (Ghana) as a case study, this paper aims to examine the influence of customers’ CSR awareness level and their perception of NGL’s corporate social responsibility (CSR) motives on the firm’s non-financial performance (image and reputation). Design/methodology/approach A quantitative approach, using questionnaires and simple random sampling method, was used to survey 300 customers. Structural equation model-partial least square (SEM-PLS) was used to analyse the data. Findings The results show that customers’ CSR awareness levels have a positive impact on NGL’s image and reputation. In contrast, the study revealed that customers’ perception of NGL’s CSR motives has a negative impact on NGL’s image and reputation. Practical implications NGL should maintain a balance between customers’ perception of its CSR motives and its image and reputation to project the firm’s CSR position as posted in the firm’s create shared value report. Originality/value The study is one of the few studies in sub-Saharan Africa, and especially in Ghana, about how an MNC’s CSR engagements influence its image and reputation in a developing economy context. It further makes a contribution to CSR literature in Ghana. |
| Databáze: | OpenAIRE |
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