Halal Label And Price Effect On Consumer Purchase Decision On Sedaap Mie Product

Autor:	Kurniawan Yunus Ariyono
Rok vydání:	2017
Předmět:	Product (business) Promotion (rank) media_common.quotation_subject Value (economics) Multiple linear regression analysis Advertising Business Simple random sample Purchasing decision Purchasing Statistical hypothesis testing media_common
Zdroj:	Jurnal Ilmu Manajemen Advantage. 1:145-154
ISSN:	2597-8888 2598-1072
DOI:	10.30741/adv.v1i2.194
Popis:	The purpose of this study is to determine the effect of Halal Label and price partially and simultaneously to Consumer Purchase Decision on Sedaap Noodle Products. The research type used is descriptive with causal associative approach. This research was conducted with the number of respondents as many as 30 people. The sampling technique used is Simple Random Sampling technique. Hypothesis testing is done by multiple linear regression analysis for hypothesis through SPSS 16 for windows program. Based on research results obtained that partially label hala and price effect on consumer purchasing decisions on noodle products sedaap. While simultaneously halal label and price influence to consumer purchasing decision on noodle product sedaap. The amount of influence of halal label and price proved to have an effect on to consumer purchase decision on noodle product sedaap indicated by determination value (R2) equal to 0,61 while the rest equal to 39% influenced by other variable like product, place, promotion and others.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::b290006ffbce0d8bdb3a8979c0088b92 https://doi.org/10.30741/adv.v1i2.194 Zobrazit plný text záznamu