DIRECTIONS OF IMPROVING THE FOOD MARKETING SYSTEM IN THE SPHERE OF AGRICULTURAL BUSINESS
| Autor: | Alla V. Humeniuk, Olena V. Garmatiuk |
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| Rok vydání: | 2022 |
| Zdroj: | Economies' Horizons. :113-123 |
| ISSN: | 2616-5236 2522-9273 |
| DOI: | 10.31499/2616-5236.4(22).2022.267024 |
| Popis: | The article examines the theoretical essence and significance of food marketing strategy of agricultural enterprises. The role of the value of food marketing in agriculture for buyers is determined. The main principles of the organization of food marketing used in the management of agricultural enterprises are analyzed. The importance of price management methods and strategies in the marketing activity of agricultural enterprises, which should be associated with the peculiarities of agricultural production, is considered. Practical recommendations on improving marketing activities are provided, which may include such points, in particular, on changing the company's pricing policy and focusing efforts on the main task - maximizing profit, intensifying product advertising, assigning brand names to products. The conditions for the effective functioning of food marketing of enterprises in the field of agrarian business have been formed. |
| Databáze: | OpenAIRE |
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