Generic Fragmentation in Modern Campaign Rhetoric: A Study of the 2020 U.S. Presidential Announcements

Autor:	Ryan Neville-Shepard
Rok vydání:	2020
Předmět:	Cultural Studies Sociology and Political Science Social Psychology Presidential system Digital era media_common.quotation_subject Fragmentation (computing) General Social Sciences Education Political Candidates Political economy Political science Rhetoric media_common
Zdroj:	American Behavioral Scientist. 66:28-42
ISSN:	1552-3381 0002-7642
DOI:	10.1177/0002764220978466
Popis:	This essay suggests that campaign speech genres have transformed in the digital era due to what I call “generic fragmentation.” Speeches that are expected of political candidates have been replaced by discourse that is scattered over a variety of channels, while taking a form that is truncated, fragmented, and unlikely to satisfy generic conventions when analyzed individually. Illustrating this argument, this essay focuses on the campaign announcements from the 2020 U.S. presidential election to show how the classic announcement speech has transformed into the “long announcement,” spread out over a longer period of time and often in scattered fragments, thus challenging the ways such messages can be evaluated by political communication critics.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::b23b43a2b87e4914a5edf75d818ba16b https://doi.org/10.1177/0002764220978466 Zobrazit plný text záznamu