| Popis: |
The cloud service has emerged as one of the 21st-century novel Storage as a Service (SaaS) solutions that eased access to digital storage as needed, with zero maintenance and management efforts on the end users. However, multiple options are currently available with different end-user segments and needs. The service providers would need strategic focus on what segment and feature to target that would be more profitable and attractive to the end users. We analyze the family end-users, compared to corporate and e-commerce, and identified the customer-segment-focused marketing strategy. Although each segment's need differs, the cloud service's capabilities share potential higher value generation to multiple segments. We started by reviewing available strategic marketing analysis techniques to select the best that fits the available data. Finally, we outlined the marketing program and implementation control to deliver growing value to the service provider and end-users. |
