Perceived Ease of Use, Perceived Usefulness, and Behavioral Intention: The Acceptance of Crowdsourcing Platform by Using Technology Acceptance Model (TAM)

Autor: Tuan Badrol Hisham Tuan Besar, Rosmiza Izyaty Mohd Amir, Idaya Husna Mohd, Sharidatul Akma Abu Seman, Shatina Saad
Rok vydání: 2020
Předmět:
Zdroj: Charting a Sustainable Future of ASEAN in Business and Social Sciences ISBN: 9789811538582
DOI: 10.1007/978-981-15-3859-9_34
Popis: This study aims to identify the relationship between perceived ease of use, perceived usefulness, and behavioral intention: the acceptance of crowdsourcing platform by using TAM model. A survey questionnaire was designed as a research instrument to evaluate respondents and find out the relationship between perceived ease of use, perceived usefulness, and behavioral intention. A total of 48 questionnaires were distributed via online among students of a business faculty from a public university in Kelantan. The data collected was analyzed using SPSS 21.0, and this study found that all the independent variables have significant positive relationship with behavioral intention. In addition, for all three variables which were perceived ease of use, perceived usefulness, and behavioral intention, the results indicate that all variables’ reliabilities were high.
Databáze: OpenAIRE