Toward a Concept and Theory of Organization-Public Relationships

Autor:	Glen M. Broom, James Ritchey, Shawna Casey
Rok vydání:	1997
Předmět:	Theory building Public Administration Sociology and Political Science business.industry Organization–public relationships media_common.quotation_subject Sociology Public relations business Function (engineering) Social psychology Epistemology media_common
Zdroj:	Journal of Public Relations Research. 9:83-98
ISSN:	1532-754X 1062-726X
DOI:	10.1207/s1532754xjprr0902_01
Popis:	This article explores the concept of relationships in the theory and practice of public relations. Even though the public relations function builds and maintains organizations' relationships with publics, we found few definitions of such relationships in public relations literature. We also found the same paucity of useful definitions in the literature of other fields in which the concept of relationships is central. We concluded that the absence of a fully explicated definition precludes the development of valid operational measures of organization-public relationships and limits theory building in public relations. Without such definition, both scholars and practitioners will continue to use indirect measures to draw inferences about relationships without measuring the relationships themselves. We suggest a concept of relationships with measurable properties distinct from their antecedents and consequences and independent of the parties intherelationships. We also posit a theoretical model for constmcti...
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::b1bc43482fdfa0781a49fda16c4908f3 https://doi.org/10.1207/s1532754xjprr0902_01 Zobrazit plný text záznamu Plný text ve formátu PDF