A Study On The Relationship About Perceived Marketing Mix And Brand Equity: Focused On The Service Product and the Mediate Role of Corporate Image

Autor:	Kim Byoung Jai, kim dong tae, Kang Myung Soo
Rok vydání:	2010
Předmět:	Perceived quality Service product management Customer service Advertising Business Brand equity Marketing mix Brand loyalty
Zdroj:	Journal of Product Research. 28:31-45
ISSN:	1226-6132
DOI:	10.36345/kacst.2010.28.3.003
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::b15905a54c9a2f87c1f83c8ba6e5cb93 https://doi.org/10.36345/kacst.2010.28.3.003 Zobrazit plný text záznamu