Digital Consumer Types Peculiarities in the Context of Online Sales Promotion

Autor:	Levan Kalmakhelidze, Kristina Zikienė
Rok vydání:	2016
Předmět:	Georgian Sales promotion language Context (language use) Advertising General Medicine Business Lithuanian Marketing language.human_language
Zdroj:	Applied Economics: Systematic Research. 10:47-57
ISSN:	2335-8742 1822-7996
DOI:	10.7220/aesr.2335.8742.2016.10.2.3
Popis:	The paper presents the determination of types of digital consumers in Lithuania and Georgia and their response to the techniques of online sales promotion. Firstly, readers are introduced with the theoretical classification of digital consumers and online sales promotion techniques. Then, the methodological principles of the research identifying Lithuanian and Georgian types of digital consumer and their response to the techniques of the online sales promotion are defined. The results of the research are presented; the comparative analysis of both countries based on the main findings are introduced.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::b12449f10f8acd50e6665233f58eee62 https://doi.org/10.7220/aesr.2335.8742.2016.10.2.3 Zobrazit plný text záznamu Plný text ve formátu PDF