TAM Model Evidence for Online Social Commerce Purchase Intention

Autor:	Zhang Ying, Zeng Jianqiu, Hassan Rasool, Umair Akram
Rok vydání:	2021
Předmět:	Strategy and Management Advertising Library and Information Sciences Business and International Management Psychology Social commerce
Zdroj:	Information Resources Management Journal. 34:86-108
ISSN:	1533-7979 1040-1628
Popis:	The aim of this research is to use the Technology Acceptance Model (TAM) to investigate the potential antecedents of online purchase intention in social commerce environments. Data were collected from 513 online survey participants in China. Structural Equation Modeling (SEM) techniques was used to test the study hypotheses. The findings reveal that website quality, trust, and electronic Word Of Mouth (eWOM) positively influence online purchase intentions. Furthermore, perceived ease of use and perceived usefulness significantly and positively moderate the relationship between website quality and online purchase intention. These survey results help provide a more comprehensive understanding of online purchase intentions in social commerce in China. The findings and conclusion address notable implications for theory and managers.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::b11bde91468c9c264cf6fed8600d8e16 https://doi.org/10.4018/irmj.2021010105 Zobrazit plný text záznamu