A New Direction for Sales Ethics Research: The Sales Ethics Subculture

Autor: Greg W. Marshall, O. C. Ferrell, Mark W. Johnston, Linda Ferrell
Rok vydání: 2019
Předmět:
Zdroj: Journal of Marketing Theory and Practice. 27:282-297
ISSN: 1944-7175
1069-6679
DOI: 10.1080/10696679.2019.1615839
Popis: Sales ethics have been investigated from both an individual and an organizational perspective. The sales force and sales managers often operate as boundary spanners in an external environment, putt...
Databáze: OpenAIRE
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