Food Value Chains: Social Networks and Knowledge Transfer in a Brazilian Halal Poultry Network

Autor:	Macau, Flavio Romero, Cunha, Julio Araujo Carneiro Da, Alssabak, Nawfal Assa Mossa, Leandro, Januario Souza
Jazyk:	angličtina
Rok vydání:	2016
Předmět:	Brazilian poultry exports International business networks religious knowledge transfer International Relations/Trade Demand and Price Analysis Agribusiness Halal food markets Food Consumption/Nutrition/Food Safety
DOI:	10.22004/ag.econ.244707
Popis:	This paper describes a food value chain driven by Muslim precepts, exploring the influence of religion on social networks aspects and on knowledge transfer. Religions have a growing importance for international business, shaping the value chain. Assimilating religious precepts can contribute to better business network management for actual and intended food producers. A qualitative case study based on interviews, non-participant observation, and document analysis was conducted. The main results are that trust and commitment give a competitive edge to the Brazilian Halal poultry network when serving Muslim markets worldwide. Knowledge transfer is influenced by the religious context, with a small group of companies (Islamic Centers) governing interpretations of the Muslim precepts. The IFAMR is published quarterly my IFAMA. For more information visit: www.ifama.org.
Databáze:	OpenAIRE
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