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What is sustainable enterprise? How we define it? Can we measure its’ existence and to what purpose? And what are broader implications of introducing sustainability DNA to an enterprise core and growth mechanism? What this process of internally instigated sustainable change means for its’: purpose, organization, mobilization of resources, usage of technologies, and how it affects its outcomes, goals, and finally profit making? Can we squeeze in sustainability DNA into any enterprise metabolism or architecture and reasonably expect that this new enterprise breed or better said hybrid would either survive or perish in current business and economic environment? Would this enterprise-level change on the other hand instigate sustainability-related changes to overall economic and business environment? Sustainable enterprise DNA is essential for bottom-up type of sustainable transition affecting overall markets and comprehensive of societies and economies. |
