Adolescents’ exposure to paid alcohol advertising on television and their alcohol use: exploring associations during a 13-year period

Autor: Agatha Faulkner, Kerri Coomber, Robin Room, Denise Azar, Melanie Wakefield, Sarah Durkin, Tanya Chikritzhs, Michael Livingston, Victoria White
Rok vydání: 2017
Předmět:
Zdroj: Addiction. 112:1742-1751
ISSN: 0965-2140
Popis: AIMS: To determine i) whether Australian adolescents' exposure to television alcohol advertisements changed between 1999 and 2011 and ii) examine the association between television alcohol advertising and adolescent drinking behaviours. DESIGN: Cross-sectional surveys conducted every three years between 1999 and 2011. Analyses examined associations between advertising exposures and reported drinking. SETTING: Five Australian major cities. PARTICIPANTS: Students aged 12-17 years participating in a triennial nationally representative school-based survey residing in the television advertising markets associated with the major cities (sample size range per survey: 12644 to 16004). MEASUREMENTS: Outcome measures were: drinking in the past month, past week, and past-week risky drinking (5+ drinks on a day). The key predictor variable was past-month adolescent-directed alcohol advertising Targeted Rating Points (TRPs, a measure of television advertising exposure). Control measures included student level characteristics, government alcohol-control advertising TRPs, road-safety (drink-driving) TRPs and time of survey. FINDINGS: Average monthly adolescent alcohol TRPs increased between 1999 (mean=2371) to 2005 (mean=2679) (pCONCLUSIONS: While Australian adolescents' exposure to alcohol advertising on television reduced between 1999 and 2011, higher levels of past-month television alcohol advertising were associated with an increased likelihood of adolescents drinking. The reduction in television alcohol advertising in Australia in the late 2000s may have played a part in reducing adolescent's drinking prevalence.This article is protected by copyright. All rights reserved. Language: en
Databáze: OpenAIRE