Personality Types as Categorical Moderator of the Acceptance of IT: A Multi-Group Analysis in Brazil´s Banking
| Autor: | Patricio Ramírez-Correa, Lorena de Oliveira, Jorge Alfaro-Perez |
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| Rok vydání: | 2020 |
| Předmět: |
media_common.quotation_subject
Applied psychology 020207 software engineering 02 engineering and technology Unified theory of acceptance and use of technology Moderation Group analysis Personality type 0202 electrical engineering electronic engineering information engineering Personality 020201 artificial intelligence & image processing Quality (business) Big Five personality traits Psychology Categorical variable media_common |
| Zdroj: | 2020 15th Iberian Conference on Information Systems and Technologies (CISTI). |
| DOI: | 10.23919/cisti49556.2020.9140960 |
| Popis: | This study aims to examine the influence of personality types on the intention of using and accepting information technologies in Brazil’s banking system. Based on the model of the five dominant personality traits and the unified theory of acceptance and use of technology 271 users were examined. Findings indicate that personality type plays an essential role as a categorical moderator at the IT acceptance, beyond the mere consideration of personality traits. This can help Brazilian banks to implement the technology successfully in future work, contributing to increasing financial success by attracting new customers and improving the quality of satisfaction in their services. |
| Databáze: | OpenAIRE |
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