Ethics Education in Public Relations: Differences Between Stand-Alone Ethics Courses and an Integrated Approach

Autor: Marlene S. Neill
Rok vydání: 2017
Předmět:
Zdroj: Journal of Media Ethics. 32:118-131
ISSN: 2373-700X
2373-6992
DOI: 10.1080/23736992.2017.1294019
Popis: Research has found that ethics are most likely to be integrated throughout the curriculum rather than taught as a stand-alone course in public relations. However, this study identified substantial differences in the types of content taught in the two formats on the basis of survey research with 96 educators. Some of the topics that are less likely to be taught outside of an ethics course included other codes of ethics beyond those of the Public Relations Society of America, classical theories by philosophers, decision-making models, the effect of organizational culture and values, and global perspectives on ethics. In addition, few educators reported that they discuss raising ethical concerns in their courses.
Databáze: OpenAIRE